Marketplaces are built on a foundation of trust. For FetchBob, the challenge was to disrupt the traditional, often stressful process of home improvement by creating a platform that felt both premium and approachable. As the design lead, I directed the strategy to bridge the gap between homeowner anxiety and contractor reliability. My focus was on architecting a seamless search-and-match journey that prioritized transparency at every touchpoint—from verified contractor profiles to intuitive project management tools. By leveraging a bold visual language and high-clarity navigation, we transformed a complex logistics problem into a streamlined, high-trust digital service that empowers users to make significant financial decisions with confidence.